For Seattle-based florist Chloe Cha and photographer Amy Law, this striking styled shoot was the first in a series of designs they plan to produce that captures the essence of each season of the year. “Embarking on this yearlong project has been an exhilarating journey for both Chloe and me,” Law says. “Starting off strongly with ‘The New Beginning, Spring,’ we set a high standard for the seasons to follow.”
Every detail was intentional in bringing the “Spring” vision to fruition, from the photographic style to the florals. For the photography, Law played with light and shadow. “The contrast between the two was used to symbolize the emergence of new life and the fading of the old,” she notes. For the floral design, Cha used a harmonious blend of winter and spring blooms to symbolize the transition between the two seasons. “This mix of flowers represents the awakening from the quiet dormancy of winter to the vibrant rebirth of spring,” Cha explains. The curated selection, which includes hellebore, sweet peas, cherry blossoms, flowering prunus branches, anemones, butterfly ranunculus and Keira roses, was gathered into restrained arrangements to create a minimal, modern look. “This shoot not only captures the essence of new beginnings but also sets the tone for the creative exploration and beautiful stories we aim to tell throughout the year,” Law says.
